We systemized PhD-grade marketing research into a repeatable, flat-rate process. Real human respondents evaluate your assets across structured behavioral and perceptual models — and you get a clear scorecard in 24–48 hours.
AI can generate your content. It can't tell you if it resonates. We capture authentic reactions from verified consumers — the audiences that actually matter to your bottom line.
Not "interesting charts." Not "directional insights." We deliver clear, actionable proof of what works and what doesn't — structured so you can make the call with confidence.
Instinct is expensive when it's wrong. Costly trial-and-error even more so. We let you prove your messaging works before a single dollar of ad spend goes out the door.
No retainers. No scope creep. No "let's schedule a discovery call." Pick a package, upload your asset, and get your scorecard. Market research shouldn't require a procurement department.
We templatized the core methodology of marketing research so every test is rigorous, fast, and affordable.
Submit what you want tested — logos, ad creatives, brand names, taglines, packaging, or website designs. Choose your attribute scales so the study measures what matters most to your brand.
Your asset goes in front of 50+ real, verified human respondents per condition — not bots, not AI. We run it through PhD-designed sentiment and behavioral models that capture authentic reactions.
Within 24–48 hours, receive your Talli Performance Index (TPI) — a composite score across three pillars, a full breakdown of every metric, and a clear verdict on what to do next.
Every test produces a TPI — a composite score (0–100) built on three pillars. The leader in each pillar scores 100; others score proportionally to their statistical distance from the leader.
How your brand is perceived. Measures the traits respondents associate with your asset — you choose 3 attribute scales (like Trust, Modernity, Sophistication) that align with your brand goals.
Would they actually buy or act? Measures behavioral intent — purchase intent and word-of-mouth intent — to determine if your asset drives real action, not just positive vibes.
The unfiltered gut reaction. We analyze open-ended responses using natural language processing to capture what people actually think when they see your asset — in their own words.
Any marketing asset that needs to land with real people is fair game.
Brand marks & icons
Social, display, video stills
Naming & taglines
Product & retail packaging
Hero images & landing pages
Subject lines & headers
Blog intros, headlines, CTAs
Investor & sales materials
Sometimes the data says your asset isn't ready. That's the whole point — you found out for $349 instead of $15,000 in wasted ad spend. Now let us fix it.
If your asset scores poorly, our in-house creative design team takes the data and completely redesigns or rewrites your asset to hit the metrics you missed.
Once we've remixed your asset, we run it through the system one more time at a heavy discount to mathematically prove the new version beats the original.
Pick a package, upload your asset, and get a PhD-grade scorecard delivered to your inbox in 24–48 hours.
See Packages