Packages

Flat-Rate Research.
No Surprises.

Every package includes real human respondents, PhD-designed methodology, and a Talli Performance Index delivered in 24–48 hours. Pick the test that fits your question.

Single Test
The Scorecard
The Ultimate Gut-Check
$349
One-time — no subscription
  • 1 asset tested
  • 50+ real human respondents
  • 3 attribute scales of your choice
  • Purchase & word-of-mouth intent included
  • Sentiment analysis (open-ended)
  • Full TPI Scorecard (PDF)
  • 24–48 hour delivery
Get Your Score
Subscription
The Season Pass
The Unfair Advantage
$1,499 / mo
Cancel anytime · unused credits roll over
  • 5 assets per month
  • Mix & match Scorecards or Head-to-Heads
  • Unused credits roll over
  • Priority queue — fastest turnaround
  • 50+ respondents per asset
  • 3 attribute scales of your choice
  • Purchase & word-of-mouth intent included
  • Sentiment analysis (open-ended)
  • Full TPI Scorecard (PDF)
  • 24–48 hour delivery
Go All-Season

No Hidden Extras. No Tiers.

Whether you go with a $349 Scorecard or a $1,499/mo Season Pass, every test gets the full methodology.

👥

Real Human Panel

50+ verified respondents per asset

🎓

PhD Methodology

Peer-reviewed research design

📊

Full TPI Report

Attribute + Intent + Sentiment

⏱️

24–48hr Delivery

Scorecard in your inbox, fast


Your Score Isn't the End.
It's the Starting Line.

If your asset underperforms, we don't leave you hanging. We fix it and prove the fix works.

🛠

The Remix

+ $249

Our in-house creative team takes your TPI data and redesigns or rewrites the underperforming asset to hit the metrics you missed.

📈

The Re-Tally

+ $75

After The Remix, run the improved asset through the system at a steep discount to prove the new version outperforms the original.


Questions Before You Buy

What kind of assets can I test?

Logos, ad creatives, brand names, taglines, packaging, website hero sections, email headers, pitch decks, and copy/content. If your audience will see it, we can score it.

Who are the respondents?

Real, verified human consumers sourced through Prolific, a leading academic research platform. No bots, no AI, no synthetic responses. 50+ respondents per asset for statistical reliability.

What do I choose when I say "3 attribute scales"?

After purchase, you select 3 brand perception traits from our curated list — Trust, Approachability, Intelligence, Modernity, Boldness, Warmth, Sophistication, Authenticity, Energy, or Simplicity. Pick the ones that align with your brand goals.

How fast do I get results?

Most tests deliver within 24–48 hours after you submit your asset and study preferences. Season Pass members with priority queue typically receive results on the faster end.

What does the TPI score actually mean?

The Talli Performance Index is a composite score (0–100) across three pillars: Attribute (brand perception), Intention (purchase/recommend intent), and Sentiment (open-ended gut reaction). In A/B tests, the leader on each pillar scores 100 and others score proportionally.

Can I cancel The Season Pass anytime?

Yes. No contracts, no commitment. Cancel anytime — unused credits remain available through the end of your billing period.

Still Guessing?
Let's Fix That.

Not sure which package? Start with The Scorecard — one asset, one answer, $349. You'll know if Talli is for you before you spend another dollar on assumptions.

Start with The Scorecard