Real studies. Real data. Real decisions made with Talli — from brand naming to ad creative testing to competitive logo analysis.
Before we launched, we practiced what we preach. We tested our own brand name against the original working name "Porridge" using the same TPI methodology we sell to clients. Six name candidates were evaluated across all three pillars by 300 respondents.
"Talli" outperformed all six candidates — the only name to score above 70 on all three pillars. It wasn't just the best on any single measure; it was the most consistently strong across brand perception, behavioral intent, and unprompted sentiment. The data made the decision obvious.
Cozy Earth needed to know which Instagram carousel ad creative would perform best before committing ad spend. We tested multiple carousel concepts against each other to identify the strongest performer across trust, purchase intent, and emotional resonance.
The winning creative scored significantly higher on trust and emotional appeal, while driving stronger purchase intent than the competing concepts. Cozy Earth launched the proven winner, eliminating the guesswork from their paid social strategy.
Bulkthreads.com wanted to know how their landing page stacked up against their top competitor on every key metric. We ran a head-to-head comparison testing both landing pages across brand perception, behavioral intent, and unprompted reactions from real consumers.
Bulkthreads.com outscored their primary competitor across all three pillars — particularly in brand perception and sentiment. The data gave them confidence to scale their marketing spend knowing their positioning was resonating stronger than the competition.
These studies represent a sample of our work. Client names used with permission. Some details have been generalized to protect proprietary data. Every study follows the same rigorous TPI methodology available in our standard packages.
Whether you're testing a new name, an ad concept, or your entire visual identity — get the same PhD-grade analysis these companies used to make better decisions.
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